THE CHALLENGE:
The food delivery market in Italy is worth about 2 billion euros and continues to grow. In recent years, the restaurant sector has seen the strongest growth thanks to a radical transformation in the home delivery sector with customers placing orders online using mobile applications. The revolution in the delivery food sector started back in the 1990s when the first home food services were created, but the market has not yet matured. Subsequently, new types of services were born and established themselves on the market, such as the possibility of shopping online and delivery direct to customers’ home with the pioneers being the Coop and Esselunga. The leading company in online purchases Amazon offers various grocery delivery services, and aggregators such as Just Eat, Deliveroo, Moovenda and many others where you can order any type of food online from your home.
THE SOLUTION:
These trends in the market have led Italian software developer Half Word to develop a complete online retail and cash management solution using the latest Omnis technology, including point of sale (POS), take away, delivery and tables management, integrated in real time with online orders from ecommerce to mobile apps. In addition, the solution is a fully integrated order management system with warehouse management, bill of materials (recipes) and cost control for purchases including ingredients. The founding partners had already developed various solutions with Omnis, so it was easy for them to choose Omnis again to develop this latest solution.
Using Omnis technology, the solution developed by Half Word allows entrepreneurs in the food sector to develop the delivery service independently, to manage their personal data, to retain customer loyalty and to offer a quality service in respect of delivery times and quality of the product. The software managing the warehouse interfaces with the online order system so only those products that are in stock are available to buy online. The integration in real time also allows optimized management of delivery times thanks to the geolocation of orders and the availability of the couriers. The built-in web, mobile and cross-platform capabilities of Omnis has allowed Half Word to develop smartphone applications for Android and iOS.
The Italian company Tramezzino produces mainly sandwiches and desserts, and uses the software solution created by Half Word. They have succeeded in selling to B2B and B2C customers through two e-commerce sites: www.tramezzino.it and www.foodiescake.com providing a wide range of food to order. The technology developed by Half Word allows the Tramezzino to manage production, warehousing, food costs, suppliers, taxation, financial management, orders, deliveries, delivery services.
Paruzzaro (NO)
Italy
www.half-word.it
CHALLENGE
Italy’s food delivery market, worth 2 billion euros, has grown rapidly due to online orders and mobile applications. As demand surged for home delivery services from restaurants, groceries, and aggregators like Just Eat and Deliveroo, businesses required innovative, integrated solutions to manage orders, deliveries, and inventory. Entrepreneurs in the food sector needed tools to optimize their delivery services, track inventory, and maintain high service quality.
SOLUTION
Half Word, an Italian software developer, created a comprehensive online retail and cash management solution using Omnis technology. This system integrates point-of-sale (POS), delivery, takeout, warehouse management, recipes, and cost control with real-time e-commerce and mobile app orders. The software’s capabilities, including geolocation and cross-platform mobile apps, empower food businesses to independently manage deliveries, optimize stock, and track couriers in real time. Tramezzino, a food producer, successfully implemented the solution to manage B2B and B2C orders, production, and deliveries.
THE COMPANY
Founded in 2014, Half Word supports Italy’s takeout and pizza delivery sector with innovative web-based applications. Using Omnis Studio’s web development strengths, Half Word operates across Italy, though its headquarters are in Milan.
THE COMPANY:
“We chose Omnis because it lets us develop much faster than most other programming languages. Omnis allowed us to develop integrated front ends for multiple devices that are easy to use for users wishing to order food online at home,” said Petrosino Francesco, Engineering Manager, Half Word.
WHY OMNIS:
In order to retain its market leading status, Peter knows that Elgar must stay current and be enriched with new features and market demands: a task constantly being met by Omnis.
“Whilst the drivers for change in the old days were the business users, today the IT teams are the ones pushing for upgrades, with the use of current technology for a variety of key reasons.
Peter finds the Omnis Studio debugger of particular use during critical work periods, as it significantly reduces the time for testing problems and new code.
“Thanks to Omnis, we’ve got all the baseline code here and we can debug very, very quickly. If we can get the client’s data, we can load that into a comparable environment, load in their software version and run it as they see it. We can then go back and assist the client in either correcting their input or by quickly providing a patched software version, usually within the same hour to keep their business deadlines on track.
“Omnis Studio is modern, versatile and the new debugger is certainly one of its greatest advantages in troubleshooting.”
Whilst Peter mainly relies on his in-house teams to develop Elgar and meet client requirements, whenever he has needed Omnis’s direct assistance, he has been impressed with the response.
“When we’ve needed extra guidance or support, Omnis has always been there for us. I really believe that our market leading success is down to Omnis software’s excellent products and excellent customer service.”
