• Omnis web & mobile solution •
Helps to grow home order
and delivery services
The Challenge: The food delivery market in Italy is worth about 2 billion euros and continues to grow. In recent years, the restaurant sector has seen the strongest growth thanks to a radical transformation in the home delivery sector with customers placing orders online using mobile applications. The revolution in the delivery food sector started back in the 1990s when the first home food services were created, but the market has not yet matured. Subsequently, new types of services were born and established themselves on the market, such as the possibility of shopping online and delivery direct to customers’ home with the pioneers being the Coop and Esselunga. The leading company in online purchases Amazon offers various grocery delivery services, and aggregators such as Just Eat, Deliveroo, Moovenda and many others where you can order any type of food online from your home.
These trends in the market have led Italian software developer Half Word to develop a complete online retail and cash management solution using the latest Omnis technology, including point of sale (POS), take away, delivery and tables management, integrated in real time with online orders from ecommerce to mobile apps. In addition, the solution is a fully integrated order management system with warehouse management, bill of materials (recipes) and cost control for purchases including ingredients. The founding partners had already developed various solutions with Omnis, so it was easy for them to choose Omnis again to develop this latest solution.
Using Omnis technology, the solution developed by Half Word allows entrepreneurs in the food sector to develop the delivery service independently, to manage their personal data, to retain customer loyalty and to offer a quality service in respect of delivery times and quality of the product. The software managing the warehouse interfaces with the online order system so only those products that are in stock are available to buy online. The integration in real time also allows optimized management of delivery times thanks to the geolocation of orders and the availability of the couriers. The built-in web, mobile and cross-platform capabilities of Omnis has allowed Half Word to develop smartphone applications for Android and iOS.
The Italian company Tramezzino produces mainly sandwiches and desserts, and uses the software solution created by Half Word. They have succeeded in selling to B2B and B2C customers through two e-commerce sites: www.tramezzino.it and www.foodiescake.com providing a wide range of food to order. The technology developed by Half Word allows the Tramezzino to manage production, warehousing, food costs, suppliers, taxation, financial management, orders, deliveries, delivery services.
Half Word was founded in 2014 with the ambition to support the take away and pizza delivery market across the whole of Italy. The company has taken the opportunity to develop a web based application able to meet the difficulties of the sector and to innovate and evolve the potential of food delivery.
The nature of omnis and its strong propensity for web development have allowed Half Word to work all over the national territory despite the beating heart of the company is the city of Milan.
“We chose Omnis because it lets us develop much faster than most other programming languages. Omnis allowed us to develop integrated front ends for multiple devices that are easy to use for users wishing to order food online at home,” said Petrosino Francesco, Engineering Manager, Half Word.